DISTRIBUTION – Over 39,000 online retail outlets
To begin with – Congratulations! You’re a published author. Are ready to distribute?
As your own book’s publisher, you have two primary concerns for your efforts. The first is get the book read by others. The second and some would say the most important is to see a return on your investment. Many people don’t understand the book distribution system and its many facets and why would you if you are not in this field. Hopefully the information below will give you a simple insight into how it works.
Choosing where to sell your book is one part of a larger self-publishing strategy. Simultaneously, our role is to explain a distribution and marketing solution that makes sense for your unique book. One that feels right for your particular circumstances.
We encourage authors to focus their efforts on online sales. Generally, this gives them more control over their book sales. Sales from their own website, ebay store, facebook, etc. The greater the demand you create for your book, the greater the response from your future readers. This does however, include more effort on your behalf in relation to the marketing and creating awareness for your book.
A book does not have to be returnable to sell through any of these channels. You make more money, per book sale, than through the traditional channels of wholesale or retail distribution.
Let’s clarify the difference between a distributor, wholesale or retail distribution.
Distribution equals a catalogue listing. The title of your book.
Ingram have the ordering systems of 39,000 independent and chain bookstores. At the same time, libraries and online retailers worldwide. Plus, every major e-book retailer (including iBookstore, Kobo, Amazon Kindle, Barnes & Noble, Nook, etc.). In other words and at the same time, accessing more than 195 countries. Your title/s get true worldwide distribution.
In summary, your title is available to buy. However, only Ingram Content Group deliver the advantages of a fully-integrated service. Print, digital, wholesale and distribution services.
Wholesale Book Distribution
Moreover, a large traditional publisher doesn’t have a listing in a catalogue. They have a dedicated sales force.
They might use wholesale book distribution using commissioned sales reps. Similarly, they have their own sales reps. As well as a combination of the two to cover different regions.
All in all, this is not the most ideal model for self published authors. For the most part, it’s a 90 day sale or return basis and commissions are as high as 65% of retail price. With this in mind, wanting a retailer to buy and stock copies of your book, is a effectively you playing by their rules. This is, after all, the current way of the publishing world.
Retail Book Distribution
Books are sold to a retailer from the distributor. Overall, where books are returnable, retailers won’t pay for the books. This in turn could equate to you encountering a loss on those books. They use a specific time frame (60-90 days). Moreover, they can return whatever doesn’t sell. Not ideal for self publishers.
Similarly, it’s all part of the industry if you want a chance to get your book on shelves.