DISTRIBUTION – Over 39,000 online retail outlets
To begin with – Congratulations! You published author. You are ready to distribute.
As your book’s publisher, you have two primary concerns for your efforts. Get the book read by others and see a return on your investment.
Many people don’t understand about the book distribution system and its many facets. Choosing where to sell your book is one part of a larger self-publishing strategy.
Simultaneously, our role is to explain a distribution and marketing solution that makes sense for your unique book.
We encourage authors to focus their efforts on online sales.
Generally, it gives them more control over their book sales or sales from their website.
A book does not have to be returnable to sell through any of these channels. You will make more money, per book sale, than through either wholesale or retail distribution.
Let’s clarify the difference between a distributor, wholesale or retail distribution.
Distribution equals a catalogue listing.
Ingram have the ordering systems of 39,000 independent and chain bookstores. Libraries and online retailers worldwide. Plus, every major e-book retailer (including iBookstore, Kobo, Amazon Kindle, Barnes & Noble Nook, etc.). In other words, accessing more than 195 countries, your title/s get true worldwide distribution.
In summary, it’s available to buy. Only Ingram Content Group deliver the advantages of a fully-integrated service. Print, digital, wholesale and distribution services.
Wholesale Book Distribution
Moreover, a large traditional publisher doesn’t have a listing in a catalogue.
They have a dedicated sales force. They might use wholesale book distribution with commissioned sales reps. Their own sales reps. As well as a combination of the two to cover different regions.
Whereas, this is not the most ideal model for self published authors.
For the most part, it’s a 90 day sale or return basis. Commissions are as high as 65% of retail price.
With this in mind, wanting retailers to buy and stock copies of your book, you need to play by their rules. This is, after all, the current way of the publishing world.
Retail Book Distribution
Retail book distribution. Books are sold to a retailer from the distributor. Overall, where books are returnable, retailers won’t pay for the books. They use a specific time frame (60-90 days). Moreover, they can return whatever doesn’t sell. Not ideal for self publishers.
Similarly, it’s all part of the industry if you want a chance to get your book on shelves.