Pickawoowoo is a print solutions company rather than a printer. That means that we use the process that best fits your needs. If Print-on-Demand best suits your needs, we’ll link you up to world class POD solutions (and that is not Amazon). If it makes more sense to print short-run quantities , we’ll get your book into POD production (a digital book printing plant) which will more than likely be Lightning Source. However, if going with a larger print run on offset lithographic presses makes sense because you’ll need a large number of copies as cost-effectively as possible, then we’ll get your books into production through our affiliation with onshore and offshore printers who we have worked with for 8 years in our offset plant. At Pickawoowoo we’ll help you to navigate those waters and to know when to make the switch from POD to Digital to Litho and back.


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What is POD (Print-on-Demand)? Print-on-Demand refers to a technology used to print and bind a single copy of a book at a time. Some publishers use POD as a method to maintain a book’s availability without maintaining inventory. Some publishers have gone to only ever producing books print-on-demand. You have to determine which method fits your needs better. Print-on-Demand is attractive because it doesn’t require any up-front investment in inventory, but you trade off the lower unit cost of books produced in larger quantities for that convenience. If you are producing more than one copy at a time, this is referred to as short run printing, or micro inventory.


Self publishing companies inflate book prices, that is how they make money off your print runs. We’re extremely proud to say that we give you direct access to our POD partners so you always pay the wholesale cost for printing. While printing cost matters in every print run, it really matters most when you have a small print run (under 500). When you see how much you’ll save just in book printing costs by allowing Pickawoowoo to show you POD solutions, you won’t believe it. Almost every self-publishing company uses one of two printers for purely print-on-demand book printing (as opposed to short run digital). We don’t hide our POD printer or prices and we’re extremely proud of that. That’s why it’s easy to know what other book publishers pay for print-on-demand book printing. We all use the same pricing sheet. Click Here

Pickawoowoo Publishing Group believes that the author should be the one who profits from their book sales, not us.


Print-on-demand (POD) books are always printed using a digital printing press. POD printing means that a printer will print as few as one or two copies of a book at a time. This is always done using a digital printing press because it does not require the intensive setup that offset printing does.

Digital book printing (also known as short run book printing) allows you to print a smaller volume of books than would normally be allowed for an offset print run. At Pickawoowoo Publishing Group we recommend using digital printing for almost all print jobs under 500 copies. There are very few digital printers that only specialise in the production of books. If you get a quote that looks too good to be true, it probably is. Finding the best price, while an important factor, is not the only factor. We make sure that you work with a quality printer that specialises in book production.


Offset book printing is the highest quality book printing available. It is by far the most efficient method for printing a large volume of books and is certainly the most cost effective but that said you need to know you can sell a lot of books for this to be truly cost effective. We provide authors with quotes for Australian based offset printing and offshore printing quotes in China.



Colour book printing is typically done in children’s picture books, coffee table books, and cookbooks. Colour printing can be done either digitally or offset. Colour digital printing is done in the UK and shipped to Australia. Colour digital printing is now far more affordable than ever before, but if your book page number is over 40 pages then the cost to print a colour book using the digital method can get very expensive especially if it is hardcover. With Print on Demand the book is either all colour or all black and white in terms of the page count – for cost of printing.

With offset print you can attempt to reduce the cost of your book by making only portions of it colour but the more page insertions you have, the higher the cost. That is why the book often has to be printed on a colour press (digital or offset) even if only 20-30 percent of the pages are colour.