FAQ

GENERAL FAQ’S

 

How do I start, what do you need, what is the process?

 

We make your self-publishing journey simpler because we only provide you with what you need after we assess your manuscript – you do not have to purchase a package. Remember, we are here to be of service and will be with you every step of the way, helping you become an Author/Publisher. Certain aspects of the publishing process can be done by yourself and we are happy to give you that choice. So here is the process:

1. You provide us with your files and explain simply what you want from the project.
2. We give you a quote on the development, based solely on your needs. We will also provide you with other recommendations we have to ensure your Book / Ebook can be the best it can be and any tips on minimising your costs (i.e. file generation tips).
3. If need be, we will contact you to have a more in-depth discussion at this point to ensure your project meets your expectations and how it should be handled.
4. You approve the final quote and pay the deposit.
5. We develop the Book / Ebook files and send them to you for review. We have a checklist which will help you to assess the preview files too.
6. You review the files and either submit design revisions or approve them.
7. We can even help you upload them to your printer, e-aggregators etc.
That’s it! Publishing is meant to be an enjoyable process so our development process is designed to be very client-friendly and we will communicate with you at every step of the process. We are only a phone call or email away.

 

LEGAL FAQ’S

 

What are my legal requirements for selling a book?

 

To be able to sell your book in any bookstore worldwide, you will need a 13 digit ISBN number. Further, any book published in Australia is required, by law, to be lodged with the State and National libraries.

(i) ISBN number – In the book market, an International Standard Book Number is an essential piece of identification. This 13-digit number is unique to your book and allows distributors, retailers, printers and more importantly, your readers to accurately find and order your title.

(ii) Barcode – Almost all books these days have a barcode – because almost all book retailers require one – so you’re going to need a barcode on the back cover of your book.

The barcode, is the ISBN number produced in a form which can be read by an electronic barcode scanner, is used by publishers, booksellers and libraries to order purchase and manage books using computerised inventory and cataloguing systems.

(iii) CiP & Dewey numbers and The National Library of Australia (NLA) manages Cataloguing-in-Publication (CiP) data, which is used by libraries in Australia and around the world to catalogue books.

 

Can you undertake my legal requirements for me?

 

Yes we are more than happy to do this for you and we charge you an service /admin fee to undertake the tasks. You will pay for the actual costs through the relevant organisations (barcodes and isbns).

 

What is a legal deposit?

 

Legal Deposit is a requirement under the Copyright Act 1968 for publishers and self publishing authors to deposit a copy of any work published in Australia with the National Library (or library of Congress in US) and when applicable, the deposit libraries in your home state. Legal Deposit ensures that Australian publications are preserved for use now and in the future. We are happy to undertake this task for you and a service fee applies.

 

PRINTING AND DISTRIBUTION FAQ’S

 

What is the difference between Offset Printing and Print on Demand?

 

While the vast majority of indie authors turn to print-on-demand services when it’s time to take their book public — and for good reason – there are certain cases in which offset printing is the way to go. Knowing which type of printing service to use depends on authors’ publishing needs – and before any decision is made, it’s important to have a clear understanding of the two types of printing.

Today, self-published writers use print-on-demand as a flexible distribution strategy that allows them to make their work available in markets around the world — without making a significant upfront investment or dealing with the logistics of shipping, distribution, and storage. However POD isn’t a panacea, and there are several cases in which an indie author’s needs are better met by offset printing.

Most commonly employed for large print runs, offset lithography is a commercial printing process in which ink is transferred from a plate onto a rubber sheet, then rolled onto paper being fed through a press. The sheets are then cut into book shape and sent to a bindery to be stitched into book form. It’s how most major publishers print their books, which means the majority of books you see for sale in any brick-and-mortar bookstore were produced using offset.

 

Can Pickawoowoo organise Offset Printing?

 

To complete our spectrum of print and distribution solutions, we offer offset printing when the volume required makes this the most cost-effective approach.

Printing offset means printing in bulk. Offset printing is the process by which inked images are transferred from an aluminium plate to a rubber press blanket then “pressed” onto the printing surface. This process produces very high quality imagery and text. Offset printing is ideal for the mass production …the main reason for this is to get the unit cost down per book.

Unlike Print on Demand we print a minimum book run of 1000 -1500 (paperback) and 750 Hardback copies thus allowing a much higher profit margin per book sale that you make.

We recommend that you start your books life as a POD title  …test the waters. When the time comes we are happy to organise offset printing quotes from our printing partners in Hong Kong and China.

OFFSET PRINTING is available to authors who wish to print bulk at a later date…please discuss this with your publishing consultant.

 

What is Publish on Demand or Print on Demand?

 

Don’t print 1000’s of book – publish your book …. on demand. Publishing these days is viewed differently – a self publishing paradigm has occurred.

What if books could sync with mobile devices and e-readers directly after the final word was written? What if a publisher could make their titles available forever? What if books could truly be accessible across the world?

Those are awe-inspiring questions. For the first time in the history of the book industry, they are becoming realities. Books can be created and distributed worldwide almost immediately after they have been written. Writers, publishers, and authors can interact in monumental ways. Readers can access books anywhere at any time through physical and digital copies. The only barrier to what is next is our own imagination.

These possibilities are at the heart of Publish On Demand and IngramSpark has changed the way publishing is done by improving how publishers are connected with distributors, and challenging the way they talk about print and e-books. Real-time ordering from readers, bookstores, or libraries can create up-to-date reports for publishers. E-books can be uploaded and distributed to online booksellers or mobile devices with just a click. Writers and publishers can meet market demands faster than ever before. And of course they print your book as you need it. It’s all possible now. AND there is absolutely no need to go through a PAID to PUBLISH operation (vanity publisher).

Publish on Demand is more than just print or digital copies—it’s a different way of looking at the way publishing is traditionally done and embracing the possibilities. It’s the avenue for creating amazing and accessible books.

 

Where are IngramSpark books available?

 

So, the easy answer is “just about everywhere” from one platform with global access.

IngramSpark is connected to the ordering systems of 39,000 global booksellers, libraries, and online retailers. Your titles will also be linked to direct orders from web consumers, and reach every major mobile and e-reader (including iBookstore, Kobo, Kindle, Barnes & Noble Nook, etc.)

 

Can independent bookstores can get my POD book?

 

Yes! Independent bookstores can purchase any title distributed by IngramSpark directly from Ingram or from their distribution partners. You can also choose whether or not bookstores can return your books, which is a factor bookstores consider when making purchases.

 

Do I have to make my book available to all Ingram partners?

 

Not necessarily. For one, you can choose just print—and its associated 35,000 print retailers—if you’d rather manage your e-books separately, or just electronic if you’re a complete digital convert. For any e-book distribution, you also have the option of opting out of Amazon Kindle distribution—say if you already have an agreement with Amazon—and distribute to the other 190+ CoreSource e-retailers.

 

How much does POD printing cost?

 

Writing and producing books is challenging enough without complicated pricing structures. Pickawoowoo can help you to work out POD costs and the revenues from IngramSpark.

 

How does the pricing compare to similar services or bulk printing?

 

There are many vendors in the market with varying pricing and services, and this is especially true for e-book services. A publisher can go direct to many e-retailers, and for publishers who are able to manage the complexity associated with submitting the same title to multiple vendors, that is the way to go to earn more revenue. The pricing for IngramSpark reflects that it is all about ease, convenience, and global reach. With IngramSpark, publishers can make titles available to the world’s largest distribution network without having to set up accounts with each individual vendor.(A huge time saver)

Not publically known … but the fact is, Lightning Source (the Printer) produces 85% of all publishers (including vanity publishers) titles – so why pay more – go direct. One of the most unique aspects of IngramSpark (Lightning Source is the printer) is they offer access to more readers worldwide than anyone else. Imagine your book on the shelves of Barnes & Noble or Books-A-Million. Envision seeing your title on the Amazon Kindle store or Apple’s iBookstore.

Ingram partners with independent bookstores, online stores, the big chains, the little chains, e-book retailers, local niche retailers, libraries, schools, universities, and just about anyone, anywhere in the world who sells (or is even thinking about selling) a book in any format.

Your role once the book is distributed however is to concentrate on the marketing so that your readers can locate these outlets.

Lightning Source or IngramSpark has the distribution systems, technology, manufacturing, and logistics to connect your book to the world. They are the engine behind every book. Allow us to help you now … call to discuss.

 

BOOK COVER FAQS

 

The question we are most asked is “Why shouldn’t I design the book cover myself?”

 

Our answer is ‘don’t do it’. You have put a lot of time and energy into your book. Your cover should reflect as much energy and power as your carefully groomed text. The person who can provide that is someone who is trained in graphic design.

Graphic designers have spent years, or decades, perfecting their art. They spend eight hours a day, five days (or more) a week, twelve months a year, year in and year out, working to perfect their craft. In that time they have had success and they have had failures. Their personal experience gives them the understanding of what works or doesn’t work in the marketplace.

Bottom line is this … you wouldn’t rewire your own house yourself, you’d hire a professional electrician. The same goes for book cover design. Yes it is more expensive than what you can do yourself but the extra “oomph” that you get in the professional design may translate into an increase in the number of books sold, simply because people are attracted to and impressed with the cover design! Please, don’t take our word for it. Talk to authors who have used professional designers to create their covers. You might be surprised by what they say.

More food for thought – You may be able to design something beautiful yourself but many published authors who design their own covers use images that are often seen on other covers, use cheap tricks or non-professional fonts … the end result is a a book that screams self published. Book covers with our professionals is worth the investment to give it the best chance you can to get the reader interested.

 

What if I don’t know what I want on the book cover?

That’s okay! We will provide you with a support sheet that helps you to assess what you should consider on your cover. This will then give us some information to undertake some concepts for you. This is a big step for you and we know how much effort has gone into writing the book but it is important to allow our professional book cover specialists to help you translate that into something visual and eye-catching.

 

How long does it take to have a book cover designed?

Different levels of covers require different time. Simple text based covers are easier and happen relatively quickly whereas an advance cover with original artwork requires brainstorming and sketching concepts (+ three days) and then layout development which requires putting it together and getting feedback from yourself. This can take anywhere between one to two weeks.

 

Can I have text on the spine of the book?

 

PRINT ON DEMAND – this is guided by the number of pages in your book and will be needed to be discussed based on your page count and book size.

OFFSET PRINT – Yes if 80+ pages. No with 79 pages or fewer as the cover is wrapped around your book at the printer, the text may not print correctly or print onto the front or back cover.

 

What do I need to have prepared before contacting you?

 

You’ll need to have these details so that it can get booked in with our book cover specialist.

Is this a printed book, or an eBook?

Paperback, hardback, or hardback with paper jacket?

The platform you will be publishing from.

Book trim size?

Have you an ISBN code & barcode?

 

Can I provide you with my own images and text for the cover?

 

Yes we can use your images and happy to do so but you must have permission to use them commercially. The images will need to be:

Colour: CMYK

Image size: 300dpi (dots per inch)

JPG file type / Text/Copy: .doc/.txt/.rtf file

Font Files: .ttf/.otf

 

Do I have to pay for images or fonts used on the cover that you select?

 

Yes … depending on the style of the cover you may need to pay for use of a stock images (Istock) or licensing for a font face. As you can imagine these vary in price and are not factored into our quotes. Images and fonts range in prices, and it’s up to you if you wish to add the additional fee to the price of the cover … this way you can control your cover expenditure. We always get your permission first.

 

How do I credit the book cover designer?

 

On the copyright page we ask that you please place insert the following:

Book Cover designed by Pickawoowoo Publishing Group

 

SOCIAL MEDIA MARKETING FAQ’S

 

FACEBOOK FAQ’S

 

Is there a difference between a Facebook Account and a Facebook Page?

 

When you sign up at www.facebook.com/signup you have a Facebook account. Your email address is your login, and you create a password during the sign-up process. Most people use this “account” as a personal or professional place to manage their profile. There can only be one account for each email address.

Alternatively, a Facebook page is designed specifically to provide information about an author, business, celebrity, product, or cause. You must have a Facebook account to create a Facebook page. Through your Facebook account you are able to create and manage several Facebook pages – your Facebook account acts as an administration system where you can see all of your pages and make changes. We require you to have a Facebook account so we can give you the ability to edit and manage your page. This account does not have to be public-facing – it does not have to be visible to the public.

Can Pickawoowoo Publishing Group manage my author Facebook Page for me please?

 

In all honesty, since the key to being effective in social media is creating brand authenticity, feedback suggests it is best if the author interacts personally. The marketing download and social media planning template are provided to help give you a professional edge while remaining genuine. We do have service providers who can manage your facebook page but we prefer you give it a go first..

 

What are the Revisions?

 

After we create the initial design for your Facebook Author page you can request changes to the design. This may range from colour changes, image placement and text revisions to other creative elements on the page. Because you only get two rounds of revisions, it is important to evaluate the page completely before you submit your first round of revisions. The second round of revisions confirms the changes made and allows you to make minor changes that were missed in the first round. If you wish for more than two rounds of revisions, there will be additional fees for the extra time involved. We try to keep the rounds of revisions – and effectively the cost of this service down for you.

 

How do I submit revisions?

 

All revision requests are to be submitted via email to Pickawoowoo. You will be asked to sign off on changes and give us extra information for your page if required.

 

CUSTOMIZED TWITTER PAGE FAQ’S

 

What does the terminology ‘Twitter handle’ mean?

 

A Twitter handle is similar to a username on other websites. It also reflects the link to your twitter page. The download included with this service, Twitter for Authors, contains additional information about the Twitter handle and its use.

 

Can Pickawoowoo Publishing Group manage my author Twitter page for me?

 

The key to effective social media marketing is creating an authentic voice for your brand (and in this case, your book). We feel it is best if the author does the actual interaction to avoid any confusion with potential readers. The marketing download and social media planner are provided to help give you a professional edge while remaining authentic.

 

What are Revisions?

 

You will have the opportunity to request changes after we create the initial design for your Twitter page. Revisions may include colour changes, image placement, text revisions and other creative elements on the page. Since you only get two rounds of revisions, it is important to carefully and wholly evaluate the page before you submit the first round. The second round of revisions is generally used to confirm the changes made and perhaps make very minor corrections that were missed in the first round. While you can get more than two rounds of revisions to your page, there are additional charges for the extra time involved. It will keep the number of revisions and the cost of this service down for you if you can give complete feedback on your page in the first round.

 

How do I submit Revisions?

All revision requests are to be submitted via email to Pickawoowoo. You will also asked to sign off on and provide us additional information for your page if required.

 

FACEBOOK ADVERTISING CAMPAIGN FAQ’S

 

Who manages the Ad after the campaign?

 

After the $200 worth of advertising has been spent, we can either manage the account for a monthly fee or you can assume the management of your ads. While a Facebook page for your book is not required to participate in this service, it is recommended. If you do not have one, you can create a page at www.facebook.com, purchase our Customised Facebook Author Page Service, or choose to have the advertisements direct people back to your author website.

 

How many fans can I expect to get for my page and will they buy my book?

 

The number of fans will vary depending on the market for the book. Usually one would pay pay between 50 cents and $2.50 for every click, but that does not necessarily mean a click will turn into a fan— or convert to a book sale. At best, we do everything in our power to get you the lowest possible cost-per-click by watching your campaign and making appropriate adjustments as/ if needed.

 

Where do my Facebook advertisements show ?

 

Facebook advertising shows up on the right-hand side of a your computer screen on the Facebook page. Facebook will only show your ads to people who fall into the criteria that our Facebook Advertising Team deems appropriate.

 

How will I know how my ads performed ?

 

At the end of the campaign, a report is generated and sent to you via email. There you can see how much was spent, the number of people who clicked on your ads and how they interacted with your page.

 

GOODREADS PAGE FAQ’S

 

What information should I include in my Author Bio?

 

Whatever information you would like in your author bio! Many people include the author bio from their book’s back cover or press release, but if you would like to include more detail about yourself that is totally fine.

 

What if I want to keep some things private?

 

At the beginning of this service, we ask you to complete a questionnaire which lists all the things we can place on your Goodreads author page. You only need select which items you’d like to include and which you’d wish to leave out. The only thing we require is the author biography.

 

Is the Goodreads Giveaway national or international?

 

Depends on your location – but we would essentially say for Australian authors it is International. Goodreads Giveaways can be open to the world. Most giveaways are usually US based. Either way you need to keep in mind that shipping costs can be higher depending on your location.

 

How long will the Goodreads Giveaway run?

 

The Goodreads Giveaway will usually run for three weeks. After this time, three winners will be selected to receive a copy of your book.

 

What if I want to give more books away in the Goodreads Giveaway?

 

Authors are responsible for book shipping costs, so you can opt to give away more than three books if you choose. Another option to think about is hosting your own Goodreads Giveaway at a later date. This could be a great incentive for those who didn’t win your first giveaway to sign up again, thus revitalising your book in their mind.

 

GOODREADS ADVERTISING CAMPAIGN FAQ’S

 

How many people can I expect to visit my Goodreads page?

 

The number of people who will click on your ads will vary depending on a host of variable, including who you are targeting. For example, there may be more readers on Goodreads who are interested in romance than are interested in memoirs. While your ad may receive several clicks per day, we cannot guarantee a click will turn into a book sale or a review (or a fan). Our aim however, is target those individuals who we believe will be more likely to select your book. This allows us to maximise your advertising budget by getting your book in front of people who have reading preferences similar to your book.

 

What is a click-through rate?

 

Your click-through rate (CTR) is the percentage of users who visit your Goodreads page by clicking on your Goodreads advertisement.

 

What should my advertising budget be?

 

Your Goodreads advertising budget is wholly up to you, and we will manage your campaign to stay within your designated budget. The cost of ads is paid by you, so you can choose to spend as little or as much as you’d like.

 

Where do my Goodreads advertisements show?

 

Advertisements will show up in different locations, depending on which page a user is on in Goodreads. For example, on the Goodreads homepage, advertisements show up on the right-hand side of the screen in the “sponsored books” box. On a user’s “my books” page, the advertisements show up on the left-hand side of the page under the “sponsored links” box.

 

How often do my Goodreads advertisements show ?

 

Goodreads uses an algorithm to display advertisements, based on the results of the initial click-through rates. Goodreads will show the advertisements that receive more clicks more frequently during a given day, while ads not clicked on as frequently are shown less. This resets every day, so your ad could be shown less one day but more another.

 

How will I know how my ads performed?

 

At the end of the campaign, a report will be generated and sent to you. There you can see how much was spent, the number views and clicks your ad received and the number of Goodreads members who added your book as “to read”.

 

ONLINE BOOK MARKETING FAQ’S

 

AMAZON EXPOSURE PROGRAM FAQ’S

 

What do Shelfari and Goodreads have to do with Amazon?

 

Both sites, which are very popular for book lovers, are owned by Amazon. On both your Goodreads page and Shelfari page, there will be direct links to Amazon enabling readers to learn more about your book or purchase it.

 

What information will you add to my Amazon author profile?

 

Before we construct your Amazon profile, we will ask you to fill out a questionnaire where you can specify what you would like us to include. For example, we can add your author biography, any book reviews you have from media sources, an author photo, book trailer, etc.

 

What if I want to add items on my Amazon author profile later?

 

Of course you can freely undertake this. After we have completed the Amazon Exposure Program, we provide you with your Amazon Author Central account login information. This will allow you to log in at any time to make any changes as well as check your sales reports (and more).

 

AUTHOR BRANDING PACKAGE FAQ’S

 

Will these services all be executed at the same time?

 

Creation of your Facebook and Twitter pages will occur once you have approved your electronic proof. The Goodreads services, Amazon Exposure and Online Media Exposure all begin once your book has been listed on Amazon.

 

What is Hootsuite?

 

Hootsuite is one of many tools referred to as a ‘Social Media Management System’ or tool. It helps you keep track and manage your many social network channels such as Twitter, Facebook and other social media accounts from one place. As part of your Author Branding Package, we create a free Hootsuite account for you as well as give you the best seller ebook PDF guide to help you begin syncing your social media pages to Hootsuite.

 

BOOK TRAILER FAQ’S

 

Now I have a book trailer what do I do with it?

 

Great question. A book trailer is like a brochure – if you don’t get it out to your viewers no one will know it exists. So, if you have social media pages on sites such as Facebook, Twitter, LinkedIn it is a good idea to share the trailer with your readers and followers. You can also add it to Vimeo, Blip TV and we highly recommend adding it to your author website so visitors can view the trailer, find out more about your book and learn where they can purchase it – all from one location. If you have an Amazon Author Central account (which we can set up for you with our Amazon Exposure Program) you can also add it to your profile so it will appear on your Amazon author page. Book trailers really demonstrate the professional approach you are taking to promoting your book (to readers).

 

What kind of questions are in the book trailer questionnaire?

 

The simple questionnaire is designed to assist the book trailer designer with your vision for the book trailer. Some example questions s are:

 

  • Key Elements (What story should the book trailer tell)?
  • Key message you want trailer to impart & How do you want people to feel when they view the trailer?
  • Who are your target audience for the trailer?
  • Trailer Mood / Overall tone preference (serious, suspenseful, upbeat, humorous)
  • Book Genre
  • Key elements to include in video (specific scenes, settings, items from book) *
  • Links to book trailers you like. What do you like about each one?
  • Text Bursts / Voice over script – What individual words really describe your book – short and to the point?

 

After you have completed the book trailer questionnaire, our designer will create a preview-cut trailer, which you will have the opportunity to adjust .

 

The cost of stock images, video or music is not included in the creation of the book trailer. So how much do I have to spend on media please?

 

In our book trailer questionnaire we ask you to consider the following:

How much you would like your budget to be over the initial quote for a book trailer basic. When choosing additional images/graphics/ characters, more covers, music, and/or video, our designer will make sure to stay within your budget so you don’t spend more than desired. Ultimately we only want you to spend what you feel comfortable with, remembering also that a more elaborate book trailer will require a healthy budget not a shoe string budget and the more you put towards your budget the more elaborate your book trailer can be.

 

DIGITAL BOOK REVIEWER SERVICE FAQ’S

 

Does every request made mean I will receive a review?

 

Not quite. Each request made for your book is looked at by our marketing publicist. They will either accept or reject the request based on whether they feel the reviewer is a good match for the book. Once a request is accepted, the reviewer will be able to download a copy of your book. Sometimes authors receive many requests for their book, but it does not guarantee that every reviewer who downloads your title will write a review.

 

Do I see each review straight away?

 

We do not set any deadline for when reviews should be submitted and as we receive them weekly we will send them to you. We will also send any reviews that are received after the title has been archived.

Please note the time it takes for reviews to be received varies and it also is based on which e-reader your book is downloaded onto. For example a reviewers who downloads your book onto a Kindle or computer e-reader can keep your book on their device as long as they wish. They may in fact undertake a review later than the one month period so therefore it won’t occur in that month.

The platform allows reviewers who download your book onto any other e-reader to have only one month to write a review before the title is archived (they are aware of this).

 

Can I choose to have my book live for longer than a month?

 

Of course we can reactivate your book for an additional month, the renewal fee is $397. The procedure for this new campaign will be the same, and all of the terms and conditions as per first campaign apply.

 

Do I need to send you the book files?

 

For authors who have utilised the services of the Pickawoowoo Publishing Group, we should have all the necessary files (the PDF of the typeset interior and JPEG book cover image). We are also able to accept an EPUB or MOBI version of the interior. If you have not utilised our publishing services then we will request that you be responsible for providing a PDF, EPUB and/or MOBI version of your book, as well as a JPEG book cover image. Additional details such as the book’s ISBN, price, preferred name author and publisher, publication date and book synopsis (not less than 250 words) will also be required.

 

Why can’t I go directly to this platform and purchase this service or why should I purchase this service from you?

 

  1. Yes you can go directly but the membership fees are higher, the hurdles bigger and the understanding of the process is a sharp learning curve. We use a co-op of with a group of independent authors which gives an indie author such as you the ability to increase visibility of your title like a trade publisher. Therefore there is no need to worry about having to pay a large membership fee to have access to this program or be associated with a publisher.
  2. You will not need to worry about any of the set-up, we organise this for you.
  3. Every week as indicated you will receive a report with the number of requests received for your book. You will also receive all reviews as they come in (even after the one month).
  4. Our experience has provided us with some insight into reviewers who tend to request books but not write reviews, and we are happy to eliminate individuals.

    GOOGLE ADWORDS PAY-PER-CLICK CAMPAIGN FAQ’S

     

    What is PPC ?

     

    Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Essentially this mean means you pay every time someone clicks on your advertisement. The cost per click will vary depending on the competitiveness of the keywords we are bidding on. The actual cost can change on a daily basis. We monitor the account and make changes to keep the advertising as cost effective as possible.

     

    What types of books work best for PPC Advertising?

     

    It is well known in our industry that non-fiction books do the best on PPC advertising. Essentially the reason for this is because topics contained in non-fiction books are searched for more regularly by subject on Google searches than the topics of a fiction book. Obviously this gives non-fiction authors a competitive advantage when utilising PPC advertising.

    We would recommend fiction books not purchase this program.

     

    Do you offer advertising on Yahoo or Bing?

     

    Yes we have offered these services to our authors but in our experience Google always provides the best results. We are happy to quote if you wish for us to set this service up for you.

     

    Is my PPC ads tracked for performance purposes?

     

    Each month reports are sent to the author. Google allows us to generate reports on the cost per click, amount spent on advertising, conversion data and number of clicks your ads are receiving. This allows everyone to evaluate the effectiveness of the campaign.

     

    GOOGLE ADWORDS ADVERTISING ASSESSMENT FAQ’S

     

    What types of books are best suited for Google AdWords?

     

    It is well known in our industry that non-fiction books do the best on PPC advertising. Essentially the reason for this is because topics contained in non-fiction books are searched for more regularly by subject on Google searches than the topics of a fiction book. Obviously this gives non-fiction authors a competitive advantage when utilising PPC advertising.

    We would recommend fiction books not purchase this program. The profit margin on a typical fiction book is not high enough to justify such expensive advertising.

     

    What happens if I proceed with a full Google AdWords Campaign?

     

    We will emailed you and one of our online specialists can help you get started. We will also credit you the $200 toward the Google AdWords Campaign.

     

    What happens if my book is not recommended for the Google AdWords Campaign?

     

    We will provide you with a report based on the results of the assessment. The $200 covers the time for our AdWords specialist to assess your book. This fee is non-refundable should your book not be recommended for the Google AdWords Campaign.

     

    ONLINE MEDIA EXPOSURE SERVICE FAQ’S

     

    Are website analytics important?

     

    When you review these website analytics you can begin to understand how visitors arrived at your website and so much more. When you analyse this information it can allow you to re-assess and re-target your message in order to increase your author website effectiveness and increase your conversions to sales.

     

    What will the keywords do?

     

    Keywords are the foundation of your website content and Online Media Exposure Program . The topic of every page and what it is about should tie directly back to a keyword or keyword phrase.

    Keywords help visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.

    Keywords therefore help search engines understand the purpose of your page and are used by search engines like Google to determine if a website is relevant to what people are searching for. When a search engine crawls your website pages to index them it will parse the keywords on the page to determine the purpose of your pages. So in essence we find relevant keywords for your book which increases the chance that your site will show up in the search results of users already interested in your book’s subject matter.

     

    Why is my website important on posts and articles?

     

    An author website is one of the best ways for people to learn about your book, which is why it is it should be included on every post created. This helps to lead both potential readers and search engines back to your website. If someone accidently finds a post on your book and it has your website chances are that may never of heard of you or your book. It then gives the reader an opportunity to find out more detail about your book.