ONLINE BOOK MARKETING TOOLS


Picture3Cost: $497

Our online marketing experts will set up your Amazon author profile and create 3 Goodreads Listopia lists to help readers. All of which will help your book become more visible and stand out from the crowd on Amazon.

What’s Included?

– Complete Amazon author profile setup, including: author photo, author bio, bibliography, etc.
– Three Goodreads Listopia lists which feature your book

An Amazon listing alone does not guarantee visibility. Simply having your book listed isn’t enough. Our Amazon Exposure Program is designed to increase the visibility of your book on Amazon.

 

More about the Amazon Exposure Program Amazon Author Profile –

Amazon Author Profile To kick off the process, we create an Amazon author profile that helps establish credibility within the Amazon community. This is important as an Amazon user/reader visits your author page, they will have a one-stop place to view your book, study your bio, view photos and more. When you log into your Amazon author account, you can will also view your detailed sales information for your book.

 

Goodreads Listopia Lists –

Goodreads Listopia Lists Next, we create three Goodreads Listopia lists designed specifically to help readers seek out your book based on their reading interests. The Listopia lists are made up of your book as well as 6–8 related, popular titles. As an example, if an author has a thrilling mystery novel, one list title could be “Best ‘spine tingling ’ thriller novel yet”. Goodreads is owned by Amazon.com and is the #1 online social media website dedicated to books. With your title featured in several Goodreads’ lists, word about your book will spread. Goodreads also has a direct link to your book’s Amazon page, encouraging readers to buy it from Amazon.com.

Author Branding Package

Cost: $1,697

Author branding is what differentiates you from other authors in the market and essentially defines you and your work. We establish your author brand by creating a unified online platform for you and your book. With this service, we bundle brand building online and social media marketing services that allow authors to increase exposure for their books

What’s Included?

– Customised Facebook Author Page

– Customised Twitter Page

– Goodreads Page

– Goodreads Advertising Campaign

– Online Media Exposure*

– Amazon Exposure Program

– Basic Hootsuite Subscription

The Online Media Exposure Program requires authors to have a website.

Have you ever wondered what makes readers race out and buy the latest books from authors such as Nora Roberts. Wilbur Smith or J.K. Rowling? Two important words: Author Branding.

An important marketing strategy that ever author should implement is to develop an author brand as part of their author platform. It is what distinguishes you from other authors in the market and identifies you and your work. Your brand communicates to readers what type of reading experience they may receive when they purchase your book. Named authors like those mentioned have their brand established and are so successful that readers purchase their latest books based on their past experiences.

At Pickawoowoo Publishing Group our Author Branding Package helps authors take that initial leap into establishing their brand. This online service that we’ve bundled together will build your brand with social media marketing and allows authors to increase their books spotlight as part of their author platform.

 

More about the Author Branding Package Facebook and Twitter Page Creation –

Author Branding PackageFor this service we begin by creating customized Facebook and Twitter author pages that are similar in design which is essential to give a cohesive brand experience. Design components in these pages may include factors such as your book cover or author photo or even your publishing logo. Making these sites uniform and keeping them similar to your author brand ensures possible readers can locate and identify you on these social media sites.Furthermore, the development of your Facebook and Twitter pages, we include a basic Hootsuite subscription, which allows you to manage your pages from one site and schedule your Tweets and Facebook posts in advance . Lastly, we include two ebook downloads (Facebook for Authors and Twitter for Authors) as our gift. These are the latest reference guides for you to review on how to use Facebook and Twitter as an author – helping you to create awareness and promote your book.

 

Goodreads Page Creation –

Goodreads Page CreationNext in the branding phase is the development of your Goodreads page. If your book is not already on Goodreads, we will add it to the site. If your book is listed on Goodreads, we will review the page to ensure it is optimised for your brand. To this end, we can add your author website URL, edition, characters, series, book settings, etc. We will also create your Goodreads Author Account where we can share as little or as much information with potential readers as you’d like. This may include your ‘About the Author’ information, favourite quotes, books you’re reading and much more. When we launch your Goodreads presence, we will conduct a Goodreads Giveaway of three copies of your book, increasing your book’s exposure to readers on the site.

 

Goodreads Advertising Campaign –

Goodreads Advertising CampaignOnce we have developed your Goodreads page, you will receive a Goodreads Advertising Campaign where we will create 4–6 ads for your book that will be displayed on Goodreads to your target audience. This is excellent exposure for you and your book because Goodreads users are always searching for new books and are people who are book lovers who love to read. The niche audience for your book will be based on certain factors such as a reader’s preferred genre, gender and age and even their location. You choose how much you want to spend on advertising, and our advertising specialists will create and manage the ads for you.

 

Online Media Exposure Program –

Online Media Exposure ProgramAn important facet of the branding package is the Online Media Exposure program. Here, we jump-start traffic to your author website by submitting your website to over 40 search engines (Google, Bing, Yahoo, etc.), as well as listing your book information on 10 social media and social bookmarking websites.

 

Amazon Exposure Program –

Amazon Exposure ProgramFinally, you will receive our Amazon Exposure Program to increase the visibility and enhance exposure of your book on Amazon. The first requirement is to create an Amazon Author Central account where we include an author photo, author bio and bibliography. This information will align with other author information on the web including your website, social media pages and Goodreads page. We then create three Goodreads Listopia lists where your book is featured alongside other well-known books in your genre.

 

Benefits of an Author Brand –

Author BrandCreating an author brand will not only help readers identify you and your book, it will distinguish you from the competition and build a lasting platform for you as an author / author platform. Thank you for allowing us to help you take the first steps in establishing your author brand!

Every author needs a website. Whether it consists of five basic pages, or is a full-bodied, search engine optimized, multimedia-rich web experience, establishing some kind of online presence, in our opinion,  is essential to the promotion and success of your book. Our options are affordable and scalable according to your needs.

BRONZE

SILVER

GOLD

DIAMOND

$597 $797 $997 $2,700

Unfortunately, many website services sell you more than you really need at inflated prices. You can create a free website or a basic/advanced website for yourself but what is more important is the promotion and SEO of that website. Why? Consider the analogy of a marketing brochure. You could spend $100-$10,000 on a brochure but if you placed it in your top desk drawer and never let anyone see it, it is an absolute waste of money. Of course another factor to consider is your web design – does it look professional or does it look like you’ve done it yourself … what does it say about your book and you as an author?

Bottom line is this … don’t do a website if you’re:

a) Not prepared to put in some work towards promoting it.

b) Not going to undertake key word research and search engine optimisation.

c) Not prepared to create a website using a professional template or utilising the services of a web designer.

Would you throw $100-$10 000 out of a high-rise building and see if anyone handed the money back to you? NO, then don’t throw money at a website unless you are prepared to do A, B, C above.

When building a website – free or otherwise – you should:

a) Ensure that you (or a friend) can customise and make changes to the website easily. Web developers can make more money out of your changes than the initial outlay … a hidden trap.

b) Own your own domain name i.e. www.ron.gent.com; www.wherewearenow.com.au – costs are realistic to own your author domain/book domain name and it helps with SEO.

c) Place your website with a respected website hosting service – don’t leave it with a vanity publisher because you can’t control it. You can also probably cope with the minimal costs of hosting rather than the paying the inflated prices charged by website service or vanity publishers.

 

Website Services

 

Bronze Website:

 

The Bronze Website, our most basic website package, supplies basic information about your book. It is created from customisable WordPress , Wix or Weebly templates which can be managed by you thereafter. It offers the following pages:

  • LBook synopsis/description
  • About the author
  • Excerpts and/or book preview files
  • Contact page
  • Your sales page, which you’ll need to sell your book directly to consumers online (via links to your Amazon listing, Paypal order page, or your preferred online supplier).
  • You can choose a template or we can provide you with three suggested author website layout templates.

The Bronze Website does not include a web domain name or hosting services but we can advise you on your best choices and even set this up for you depending on your requirements. A small admin fee is charged only for the service and you pay the domain registration and hosting fees … which is significantly less than using an author services web-hosting service. Just let us know your preference.

Optional extras: Add more pages, a contact form or social media links to your site, YouTube video, shopping cart for your own internet sales and more.

 

Silver Website:

 

The Silver Website is perfect for the author who has limited technical knowledge but wants to be able to independently manage the content on their website as well as introduce a BLOG. Silver Websites enable authors to expand their website beyond the six included content pages (including blog) creating a dynamic website for readers. The websites are built using WordPress’s blogging platform. The Silver Website comes with:

 

  • Book synopsis/description page
  • About the author
  • Excerpts and/or book preview files
  • BLOG
  • Contact page
  • Your sales page, which you’ll need to sell your book directly to consumers online (via links to your Amazon listing, Paypal order page, or your preferred online supplier).
  • WordPress-powered content management system
  • Links to your social media pages
  • Option to add Google analytics to track your followers
  • Option to add image gallery to enrich the interactive experience with your book
  • You can choose a template or we can provide you with six suggested author website layout templates

The Silver Website does not include a web domain name or hosting services but we can guide you on your best choices and even set this up for you depending on your requirements. A small admin fee is charged only for the service and you pay the domain registration and hosting fees … which is significantly less than using an author services webhosting service. Just let us know your preference.

Optional extras: Add more pages, a contact form or social media links to your site, YouTube video, shopping cart for your own internet sales and more.

 

Gold Website:

 

The Gold Website is similar to the Silver Website, but it allows the capable web-savvy author even more control. Built primarily in HTML and CSS, the website’s content is managed by editing the website’s HTML source files directly and using FTP. An author with the technical expertise to manipulate these files will find the Gold Website service provides complete access and control over all components of the website. Authors undertaking outside marketing or using web development companies should consider this service. The Gold Website comes with:

 

  • Book synopsis/description page
  • About the author
  • Excerpts
  • Your sales page, which you’ll need to sell your book directly to consumers online. This can be via links to your Amazon listing, Paypal order page, or your preferred online supplier or through the use of a shopping cart.Contact page
  • Full FTP Access
  • Links to your social media pages.
  • Option to add Google analytics to track your followers.
  • Image gallery to enrich the interactive experience with your book.
  • You can choose a template or we can provide you with six suggested author website layout templates.

The Gold Website does not include a web domain name or hosting services but we can guide you on your best choices and even set this up for you depending on your requirements. A small admin fee is charged only for the service and you pay the domain registration and hosting fees … which is significantly less than using an author services webhosting service. Just let us know your preference.

Optional extras: Secure Site Certificate for shopping cart; add more pages, a contact form or social media links to your site, YouTube video, shopping cart for your own internet sales and more.

 

Diamond Website:

 

The Diamond Website package is a fully customised website built around your requirements, and can include all of the website functionalities of Bronze, Silver and Gold. This is the only website package we offer that can be custom designed as authors work one on one with our web designer throughout the development process. Search engine optimisation services which will make these sites more visible to the author’s target audience are automatically included. The Diamond Website comes with:

 

  • Book synopsis/description page
  • About the author
  • Excerpts and/or book preview files
  • Contact page
  • Your sales page, which you’ll need to sell your book directly to consumers online (via links to your Amazon listing, Paypal order page, or your preferred online supplier).
  • Full FTP Access
  • Links to your social media pages
  • Google Analytic report on Keywords
  • Search Engine Optimisation

The Diamond Website does not include a web domain name or hosting services but we can guide you on your best choices and even set this up for you depending on your requirements. A small admin fee is charged only for the service and you pay the domain registration and hosting fees … which is significantly less than using an author services webhosting service. Just let us know your preference.

Optional Extras: Add more pages, a contact form or social media links to your site, YouTube video, shopping cart for your own internet sales and more.

Google ranks videos higher than websites themselves. Why, because a picture is worth 1,000 words and moving pictures telling a story about your book are worth 100,000 words. Book trailers can generate word of mouth quickly and excite the readers about your book.

 

Cost: $1,197

 

What’s Included?

– Creative questionnaire to determine the direction, feel and general content of the book trailer

– One –Two minute preview cut of book trailer

– One round of revisions to book trailer preview cut

– One –Two minute finalised book trailer

– Your book trailer uploaded to YouTube channel, your website, and social media sites of your choice.

 

NOTE: The cost of media needed to make the trailer (authorised stock images, music, and video) are not included in the cost of this service as they vary immensely and therfore must be paid for by the author. A media cost estimate will be provided to the author before commencement of final trailer edit.

Just like a good movie trailer can create a buzz around a new film well before it is released, a book trailer has become one of the most productive marketing tools available and can serve as a great marketing tool to generate pre-release interest in your book. Using images, music, text and video we create a one- to two-minute book trailer that gives away just enough about your book. Seeing is believing! Help people see why they should purchase your book! How? On an exciting one-minute video.

Digital Book Reviewer ServiceCost: $399

Using a third party and today’s technology, frequently used by traditional publishers, authors can gain more exposure to over 88,000 reviewers, educators, librarians, booksellers, media professionals, and publishers in just one month. The ‘Digital Book Reviewer Program’, saves money on printing and shipping books to reviewers because it can be effectively taken care of online. This service is not just about accruing reviews on GoodReads, Amazon, B&N, and book blogs — your title could be of interest from librarians and book buyers who can purchase a copy of your book after their digital copy expires.

 

What’s Included?

– Your book can be available to 70,000 plus reviewers for one month

– Fulfilment of all bookstore, media or library requests

– Weekly updates on requests and reviews

– A campaign summary end report

Technology is constantly changing and improving how we interact connect and undertake business with others throughout the world. Through today’s technology, the authorpreneur is able to gain additional exposure for their books, reaching additional readers and reviewers than ever before. The Digital Book Reviewer Service allows authors to save money on printing, postage or shipping books to reviewers – it can all be completed online.

 

More about the Digital Book Reviewer Service

 

What is the Digital Book Reviewer Service? –

Digital Book Reviewer ServiceRather than reaching out to individual bloggers and media outlets to request a review of your book, we add your book to an online database utilised by such publishers as Hachette Book Group, Penguin Random House, Sourcebooks and more. This platform is for people who recommend books. With more than 70,000 booksellers, media, librarians. educators, reviewers and bloggers each can request a digital copy to read and review new books on their e-reading device, even before they are published. Once our marketing publicists approves the request, the reviewers can download an electronic copy of your book, plus marketing and promotional information, such as cover image and all of the additional book information needed by the reviewer.

 

Reviewer Requests –

Reviewer RequestsDigital galleys can be read on all major reading devices and tablets and are protected files that cannot be shared. Therefore, after your book has been uploaded into the database it will be live for one month.
Requests by the reviewers for your book can be made at any time during this one month period. On completion of this time frame, the title will be archived and no more requests can be made. Any reviewers who requested and downloaded your book onto their reading device will still be able to review it at any time after the archive date. This means you may see reviews come in after the month is over.

 

Overview –

OverviewOn completion of the one month period, we will provide you with a summary report that includes all of the reviews your book has received from the media outlets. Should any librarians or booksellers advise that they will stock your book in their library or store, we can advise you of this also. We will not vet the reviews and will provide you all reviews received during coverage in the Digital Book Reviewer Program. Once you receive these it is your choice as to how you would like to promote the review information regarding your book!

Google AdWords Assessment ServiceCost: $297

Assessment of Google traffic trends as they relate to your keyword terms relevant to your book allows you to ascertain if there is enough traffic to warrant an AdWords campaign. Assessment of the average cost-per-click versus AdWords costs versus your book’s retail price will ascertain overall effectiveness. Should we proceed with your book AdWords campaign, the assessment cost will be credited to you against the fee of the full AdWords campaign below.

What’s Included?

– Full AdWords assessment from a Google AdWords professional

– Marketing report with the research findings

Note: This service is required to participate in a Google AdWords program. If you are recommended for an AdWords Advertising Campaign, you will receive a $200 credit toward the purchase price of the AdWords Advertising Package.

The keywords relevant to your book allows us to observe traffic trends on Google for such words. Before we proceed with an extensive campaign we want of course would like to ensure that there is a solid market for the book. Therefore we need to approve your Google AdWords campaign based on some traffic trends, conduct competitive analysis and narrow in on a key target audience. If your book is approved for the campaign and you would like to proceed with the service, the assessment fee will be credited toward the purchase of the service.

Google Ad Words, Pay Per Click, Advertising ServiceCost: $1,497

A highly targeted advertising platform that allows you to expose your book to web visitors who are most likely to be interested in your book. Get serious website traffic with a ‘Google AdWords Pay-Per-Click Campaign’. Complete AdWords setup, execution, and management are provided.

 

What’s Included?

 

– Set up of your AdWords account

– Research of Keywords

– 20 AdWords groups with 3–6 specific keywords in each group

– Up to 30 ads (2–3 variations per group)

– Three months of account management for you.

For the author who is really serious about generating traffic to their website, Google AdWords is a golden opportunity for authors to get their book in front of potential readers quickly. Google AdWords is a highly targeted advertising platform that allows you to get your book in front of the web visitors who are most likely to be interested in your book.

 

More about the Google AdWords Pay-Per-Click Campaign

 

Advertising on Google –

Advertising on GoogleGoogle AdWords is a highly targeted advertising platform that allows you to expose your book to web visitors that are most likely to be interested in your book. The first step in this service is creating a Google AdWords pay-per-click (PPC) advertising account for your Websit. We research your keywords, create the ads, manage their placement and continually optimise them to make sure you are getting the best value for your advertising dollars.

Advertising on Google or other Pay Per Click Networks does not necessarily promise any level of book sales, but purely provides a way to create additional traffic to your website. You are not required at any time to pay any set amount to Google for advertising. For clarification purposes you need to also understand that the cost of ads is not included in this service. Every time someone clicks on your ads, we have to pay Google a fee. That fee is generally between .50 cents and $3.50 per click. This budget is determined by the author and will be paid by the author directly to Google. We work with you to determine a budget that will suit your campaign.Service set-up will be completed within 30 business days of your final sign off on your completed website (if we are undertaking this service). If you have created a website elsewhere then please note, the ads cannot run until your book is available for sale.

 

Account Management–

After three months, Pickawoowoo Publishing Group charges an account management fee of 20 per cent of the monthly spend on advertising to continue to run and monitor the account. For example, if you spend $500 a month on Google AdWords, Pickawoowoo Publishing Group charges $100 a month to manage the account. You of course are able to take this on for yourself if you wish. Alternatively if you would like to set up an online advertising account on Yahoo and Bing (these would both be on the same account), Pickawoowoo Publishing Group will quote a fee to set up that service on your behalf. The same20 per cent account management fee would apply.

Online Media ExposureCost: $297

This service is great way to effectively kick-start traffic to your book’s website and create social media exposure. Our goal is to submit your site to a minimum of 50 search engines to accelerate the indexing process and place your book on at least 10 social media websites.

 

 

 

What’s Included?

 

– Basic keyword research for 8-10 keywords relating to your book – used to tag posts and articles

– Submission of your website to over 40 major search engines

– Submission of your website and book information to 10 major social media and social bookmarking websites

– Website analytics

This program is a great way to kick start traffic to your author website. It also allows you to learn about the most useful social media websites for authors. For inclusion into search engine search results, the search engine needs to know that your website exists – otherwise how do people even know it is there. This service therefore allows us to submit your website information to over 40 search engines … which makes it available to every major search engine immediately.

 

More about the Online Media Exposure Service

 

Why hat is the point of keyword research?

keyword researchAuthors website must compete with millions of other websites (including other authors) for search engine ranking, it is important to spend valuable time marketing to people who may be interested in your book. We therefore assess and create relevant keywords when we post your book online. This improves your chances of being visible in search results both in social media sites and search engines. The aim of course is to get your book in front of highly targeted prospective customers.

 

Why use back links? –

back linksOnce the bee all and end all of website campaigns backlinks were an effective method for increasing the talk around your website. Google has wizened up to the automated software to create back links but still reputable backlinks created on social media sites and then linked back to your website are important. External links are interpreted by many search engines as approval of the content on your website. Essentially search engines still reward websites that have higher search result rankings part of which is based on these link endorsements. The Online Media Exposure Program creates verifiable external links to your author website by creating interesting posts that introduce your book through the ten most active social media and social bookmarking websites.

 

Website Analytics –

website analyticsAs part of the Online Media Exposure Service we will set up a website analytics program for your website which will help you see the results and track website visitors. Analytics show you how the visitors arrived at your site, what pages they viewed, how long they stayed and more. This type of information is important as it can give you a better understanding of how people arrived at your website and what they are undertaking on your pages.

Google and Amazon Books is an exceptional and accessible tool that can really help lead someone to your book who might not otherwise have known about it. This service essentially means that we will upload to these platforms where your books should be able to be viewed – INSIDE. The pages also contain multiple ‘Buy This Book’ links. Submission to Google Books takes place once your author website and other online retailer listings are live.