– Set up of your AdWords account
– Research of Keywords
– 20 AdWords groups with 3–6 specific keywords in each group
– Up to 30 ads (2–3 variations per group)
– Three months of account management for you.
For the author who is really serious about generating traffic to their website, Google AdWords is a golden opportunity for authors to get their book in front of potential readers quickly. Google AdWords is a highly targeted advertising platform that allows you to get your book in front of the web visitors who are most likely to be interested in your book.
More about the Google AdWords Pay-Per-Click Campaign
Advertising on Google –.
Google AdWords is a highly targeted advertising platform that allows you to expose your book to web visitors that are most likely to be interested in your book. The first step in this service is creating a Google AdWords pay-per-click (PPC) advertising account for your Websit. We research your keywords, create the ads, manage their placement and continually optimise them to make sure you are getting the best value for your advertising dollars.
Advertising on Google or other Pay Per Click Networks does not necessarily promise any level of book sales, but purely provides a way to create additional traffic to your website. You are not required at any time to pay any set amount to Google for advertising. For clarification purposes you need to also understand that the cost of ads is not included in this service. Every time someone clicks on your ads, we have to pay Google a fee. That fee is generally between .50 cents and $3.50 per click. This budget is determined by the author and will be paid by the author directly to Google. We work with you to determine a budget that will suit your campaign.Service set-up will be completed within 30 business days of your final sign off on your completed website (if we are undertaking this service). If you have created a website elsewhere then please note, the ads cannot run until your book is available for sale.
After three months, Pickawoowoo Publishing Group charges an account management fee of 20 per cent of the monthly spend on advertising to continue to run and monitor the account. For example, if you spend $500 a month on Google AdWords, Pickawoowoo Publishing Group charges $100 a month to manage the account. You of course are able to take this on for yourself if you wish. Alternatively if you would like to set up an online advertising account on Yahoo and Bing (these would both be on the same account), Pickawoowoo Publishing Group will quote a fee to set up that service on your behalf. The same20 per cent account management fee would apply.