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Distribution explained

After a long journey of book edits and re-edits, you are ready. Now, as the author/publisher, you have two primary concerns for your efforts: to get the book read by others and to see a return on your investment.

Misconceptions in publishing abound, there are certain realities many people don't understand about the book distribution system. Choosing where to sell your book is just one part of a larger self-publishing strategy. Our role is to explain a distribution and marketing solution that makes the most sense for your book.


We encourage authors to focus their efforts on online sales initially whilst building their author platform as it gives them more control over their book sales and opportunity to sell directly from their website, at events, or in eBook formats. A book does not have to be returnable to sell through any of these channels. You will make more profit per book sale than through either a wholesale or retail distribution service.

Many pay to publish providers hide how they distribute and the platforms they use. Why? Essentially with just one click on a platform you will be distributed globally to 39000 outlets worldwide. Yes just one click. But this does not equate to sales it just means the book is available to a wide readership. 

Pickawoowoo can assist you to make informed distribution decisions through coaching / consultation or even set you up with our global printer and distributor.

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